Most agencies are either generalists who are average at everything or siloed specialists who can't see the full picture. They rent your ad account, report on vanity metrics, and hope for the best.

We’ve systematized growth by investing over $200M+ in ad spend to learn what actually works. Our approach is fundamentally different and built on what we call Whole Brain Thinking, uniting left-brain analytics with right-brain creativity.

Here’s how that works for you:

1. We Start with Airtight Data: We don't guess, we prove. We use our proprietary TNT Track tool to fix your conversion tracking foundation, ensuring every decision is driven by real revenue data, not platform estimates.
2. We Run on Meticulous Growth Systems: Your campaigns are never on autopilot. Our team of 40+ specialists manages your account daily, optimizing bids, budgets, and targeting. We treat your ad spend like it's our own.
3. We Build Creative That Converts: We engineer every ad to stop the scroll and drive action. We don't create "pretty" ads; we build data-backed assets designed to crush KPIs and scale your business.

You don't just get an account manager. You get a full-stack team of experts built to manage the entire customer journey and own the outcome, from click to conversion and beyond.

We reject the "90-day test" model that requires you to burn cash for a quarter. Our approach is designed to generate momentum in two phases:

• Phase 1: Immediate Optimization (First 30-45 Days): We start by finding the profit hiding in your current ad spend. By patching tracking leaks, reallocating budgets from underperforming campaigns, and optimizing existing assets, our first goal is to deliver a performance bump using the resources you already have.
• Phase 2: Scalable Growth (45 Days+): While securing quick wins, we build the long-term engine for growth. This includes implementing our full-stack tracking, launching new data-driven creative, and methodically scaling the campaigns that are proven to work based on your unit economics.

Phase 1 typically delivers 15-25% performance improvements, while Phase 2 builds toward the 30-40% growth our clients see within 6 months.

We don’t measure success with vanity metrics like clicks or impressions. We measure it the same way your CFO does: with real profit and pipeline including key metrics like:

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Lifetime Value (LTV)
• Contribution Margin (CM)

Our reporting is laser-focused on the numbers that drive your business: ROAS, CAC reduction, and total revenue growth. We track this through custom-built dashboards that provide a single source of truth for attribution. We also go deeper, analyzing our proprietary creative metrics like Hit Rate and Cost Per Winning Creative to understand exactly why your campaigns are performing.

Ultimately, our goal is to have 100% referenceable clients. That means every decision we make is engineered to drive measurable results you can take to the board.

We don’t do the typical agency "bait-and-switch" where a senior person sells you and a junior account manager runs your account. We've built our team to be the opposite of that model.

You get a dedicated pod of senior-level specialists who become an extension of your team that you can plug-and-play as needed. This includes:

• Strategy: Chief Strategist, Growth Managers, CRO Strategist
• Creative: Strategist, Designer, Video Editor & Copywriter
• Analytics: Data Analyst & Data Scientist
• Engineering: Tracking Engineer, Web Developer & Tech Integrator

It's a full-stack, in-house marketing department that would cost over $83,000 a month to build yourself. With us, you get the entire team, plus our proven systems and cross-industry insights, from day one.

We start with the assumption that your current analytics setup, while useful, is misaligned. You're likely dealing with the classic "Sales says X, Google says Y" problem, which makes it impossible for the ad platforms to do their best work.

Our first move is to hard-wire your entire tech stack. This doesn’t mean replacing your tools. It means using our proprietary TNT Track system to integrate with your existing analytics and CRM, creating a single source of truth.

This solves the data misalignment problem and feeds the platforms the accurate conversion signals they need to optimize effectively. You get total confidence in your numbers and a measurable lift in campaign performance.

We expect it. Not every ad or campaign will be a home run, but every one must be a lesson. Our system is designed to find winners and losers with speed and precision.

• For Creative: We have strict, short-term performance thresholds. An ad doesn't run for weeks while it drains your budget. If it's not showing clear potential to hit its targets within the first few days, it's cut.
• For Campaigns: We don’t make random changes. Our daily, meticulous optimization process allows us to isolate variables and test systematically.

The data from every "failed" ad or campaign becomes the brief for our next iteration, making our testing process smarter over time. There is no guessing. Only rapid, data-driven improvement.

We've scaled global brands like Formula 1, hyper-growth tech companies like Gusto and Salesforce, and market-leading legal and healthcare providers.

Our full-stack system is industry-agnostic because it’s based on fundamental principles of data and human psychology, not temporary trends. We've found that once a business has product-market fit, the path to scale is remarkably similar.

So-called 'tough markets' are often just filled with competitors using outdated playbooks. We see them as opportunities.

Everything we do is fundamentally about AI optimization, but not in the way most people think.

Our most important job is to make the ad platforms' AI work for your bottom line. Most agencies either fight the algorithms or feed them garbage data. We’ve built our entire system to master them.

Here's how that works in practice:

• Platform AI Optimization: Through TNT Track and our meticulous campaign structures, we ensure Google, Meta, and the others get clean conversion signals. When their AI has accurate data, it will always outperform a human bidding strategy.
• Our Proprietary AI Tools:
  
  • Brain, our central intelligence system that connects with client data, audience research, and our project management tools to assist with creative strategy, forecasting, budget allocation, team coordination, and a lot more.
  • AI Search Term & Campaign Builders for Google Ads to identify opportunities and structure campaigns for optimal performance, faster than any manual analysis.

The difference is we're not using AI to replace expertise. We're using it to amplify human intelligence and automate the tedious work that doesn't require strategic thinking.

While other agencies are still manually pulling reports and making gut-based decisions, our AI tools help us spot patterns, predict performance, and scale what's working faster than traditional methods allow.

The result? Better performance for your campaigns and more strategic focus from our team on the decisions that actually move your business forward.